In agriculture, reputation and trust are everything. Farmers, suppliers, and rural businesses operate in close-knit communities where word of mouth and peer recommendations carry huge weight. But in an increasingly competitive market, relying on personal networks alone is no longer enough. Strategic media relations can amplify your voice, build credibility, and drive long-term success.

At Barn & Brand, we specialise in helping agricultural businesses tell their stories through the right media channels. Here’s why media relations matter – and how they can support your growth.

1. Build Credibility with Trusted Outlets

Farming audiences are discerning. They turn to publications and platforms they trust – from the Farmers Weekly to regional newspapers and sector-specific trade journals. Securing coverage in these outlets lends authority and shows your business is respected within the industry.

Our advice: Target the titles and platforms that your audience already reads, listens to, and engages with.

2. Reach Beyond Your Existing Network

Even the most well-connected businesses have limits to their personal reach. Media coverage extends your message far beyond your immediate circle, opening doors to new customers, partners, and investors.

Our advice: Use media relations to showcase your expertise and reach new audiences who may never have heard of you otherwise.

3. Shape Industry Perceptions

The agricultural sector is under constant scrutiny – from environmental impact and food security to innovation in technology. Proactive media relations allow you to shape the conversation and position your brand as part of the solution.

Our advice: Be ready to provide commentary on topical issues. Journalists value timely, informed voices.

4. Showcase Success Stories

Media coverage gives a platform to highlight the human side of agriculture – from family farming stories to groundbreaking sustainability projects. These narratives not only build emotional connection but also demonstrate the positive role your business plays in the rural economy.

Our advice: Package your stories with strong visuals, farmer voices, and measurable outcomes to increase media appeal.

5. Manage Reputation in Challenging Times

Agricultural businesses occasionally face crises – from weather-related setbacks to supply chain disruptions. Strong relationships with the media mean you can respond quickly, provide clarity, and protect your reputation.

Our advice: Don’t wait for a crisis. Build media relationships early so you have trusted contacts when you need them most.e.